2.One of the unsolved problems of societal marketing is who defines what is, and what is not,...
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2.One of the unsolved problems of societal marketing is who defines what is, and what is not, in the interest of long-run consumer benefit. In your opinion, who should define the long-run benefits of products and services?
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Related Book For
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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