3.How can barriers to changing lifestyles and promoting more sustainable consumption be overcome, and how can marketers
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3.How can barriers to changing lifestyles and promoting more sustainable consumption be overcome, and how can marketers and marketing contribute to this process without damaging their own commercial interests?
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Related Book For
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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