3.The green and environmental marketing concepts of the 1990s assumed that companies were market-driven, aiming at the
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3.The green and environmental marketing concepts of the 1990s assumed that companies were market-driven, aiming at the target group of green consumers. What are the limitations of such a concept from
(a) the marketing point of view and
(b) the ecological point of view?
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Related Book For 
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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