4. Use costs are a function of the products performance and the consumers patterns of use. Empirical
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4. Use costs are a function of the product’s performance and the consumer’s patterns of use. Empirical studies show that energy consumption varies significantly depending on user behaviour. Search the Internet for studies that show the variance of energy consumption in the case of
(a) houses, (b)
cars and
(c) washing machines. Discuss behaviour patterns as influencing factors of energy consumption in the case of the three different kinds of products.
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Related Book For
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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