A comprehensive source for all things advertising is a Web site run by the University of Texas at Austin’s College of Communication: Ad World. It is the home of thousands of advertising-related links. Go to http://advertising.utexas.edu/world/index.asp and explore the site. Explain which you consider the most important tab. Find the tab labeled “job hunting” and click on some of the resources listed. What qualifications do you have to have to get a job in advertising?

How important are internships to landing an advertising position?