Apple has introduced a new iPod with a video feature. How quickly do you think this product

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Apple has introduced a new iPod with a video feature.

How quickly do you think this product will diffuse among the U.S. population? Describe the types of people that you expect will be in each of the diffusion of innovation categories.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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