Assume you have been hired into the marketing department of a major consumer products manufacturer such as

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Assume you have been hired into the marketing department of a major consumer products manufacturer such as Colgate-Palmolive. You are having lunch with some new colleagues in other departments—finance, manufacturing, and logistics. They are arguing that the company could save millions of dollars if they just got rid of the marketing department. Develop an argument that would persuade them otherwise.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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