Consider the task of generating new concepts for the problem of dealing with leaves on a lawn.
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Consider the task of generating new concepts for the problem of dealing with leaves on a lawn. How would a plastic-bag manufacturer’s assumptions and problem decomposition differ from those of a manufacturer of lawn tools and equipment and from those of a company responsible for maintaining golf courses around the world? Should the context of the firm dictate the way concept generation is approached?
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Pakala Ashok Kumar
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