Describe how to establish the approximate price level using demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches. AppendixLO1

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Describe how to establish the

“approximate price level” using demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches.

AppendixLO1

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Marketing

ISBN: 9780073529936

10th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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