Describe the promotional mix and the uniqueness of each component. Select the promotional approach appropriate to a

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Describe the promotional mix and the uniqueness of each component.

Select the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies.

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Marketing

ISBN: 9780073529936

10th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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