For many small businesses, the idea of entering a foreign market is frightening. The U.S. national government,

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For many small businesses, the idea of entering a foreign market is frightening. The U.S. national government, as well as most state governments, now offers assistance designed specifically for small business owners. One such organization is the Massachusetts Export Center. Visit its Web site at http://www.mass.

gov/export/ and examine the types of services it provides for businesses. Now click on the trade statistics link. To what five countries did Massachusetts export the most? Do any of these countries surprise you?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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