Go to http://www.hotproductnews.com and search for an interesting new product. Is this an innovative, new-to-the-world product? Discuss

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Go to http://www.hotproductnews.com and search for an interesting new product. Is this an innovative, new-to-the-world product? Discuss the extent to which the new product has the properties outlined in Adding Value 11.1 as important for new product design and development.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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