How does the employment of a market recovery based on market stratification build the staircase of confidence in restoring tourism to a destination that has suffered perceptual damage due to a crisis event?

Dr David Beirman, Director of Struan & Associates Tourism Crisis and Recovery Specialists, Australia International tourism arrivals to Israel reached a peak during 2000, which was the year of Christianity’s bimillennium. During that year 2.67 million tourists arrived in Israel. At the end of September 2000 the Palestinian Intifada broke out, resulting in an immediate decline of tourism arrivals to Israel. Much of the decline was based on a fear amongst potential travellers of terrorism, and an overwhelming perception that Israel was a risky and dangerous destination. In fact during the height of the Intifada between 2000 and 2004, a total of four tourists were killed as a direct consequence of political violence. The steep decline in tourism arrivals reached its nadir in 2002, when only 864,000 tourists arrived in the country.