I. Identify and describe the components of the total customer cost for (a) a refrigerator, (b) a
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I. Identify and describe the components of the total customer cost for
(a) a refrigerator,
(b) a car and
(c) a frozen pizza.
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Related Book For 
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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