In which generational cohort do you belong? What about your parents? How do you approach buying a

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In which generational cohort do you belong? What about your parents? How do you approach buying a car differently than your parents would? What about buying an outfit to wear to a party? How can firms use their knowledge of generational cohorts to market their products and services better?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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