In your own words, summarise the concept of IMC. What are the key challenges faced by DMOs
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In your own words, summarise the concept of IMC. What are the key challenges faced by DMOs in implementing IMC?
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Benard Ndini Mwendwa
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Related Book For 
Destination Marketing An Integrated Marketing Communication Approach
ISBN: 9780750686495
1st Edition
Authors: Steven Pike
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