Snapple has developed a new beverage, and it wants to determine if it should begin to market

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Snapple has developed a new beverage, and it wants to determine if it should begin to market it throughout the United States. The company used two separate studies for the advertising campaign:

■ A focus group to identify the appropriate advertising message for the new beverage and

■ A survey to assess the effectiveness of the advertising campaign for the new Snapple beverage.

Which study was exploratory and which was conclusive?

What other studies would you recommend Snapple undertake?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jun 06, 2024 01:18 AM

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Snapple has developed a new beverage, and it wants to determine if it should begin to market

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Marketing

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