There are many codes of conduct in the selling profession. The Direct Selling Association publishes one example.

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There are many codes of conduct in the selling profession.

The Direct Selling Association publishes one example. Go to www.dsa.org and click on the tab for the Code of Ethics. What type of conduct does the DSA address in the code? How is the code enforced?

Do you feel this code is adequate to control the behavior of people engaged in direct selling? Why or why not?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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