What services does JetBlue (www.jetblue.com) offer? Compare its services to those offered by American Airlines (www.aa.com) using

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What services does JetBlue (www.jetblue.com) offer?

Compare its services to those offered by American Airlines (www.aa.com) using the five service quality dimensions (tangibility, responsiveness, reliability, assurance, and empathy).

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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