Why are advertising equivalency measures of the value of sponsor exposures often discussed as infated?

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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events

ISBN: 9780367343446

2nd Edition

Authors: T. Bettina Cornwell

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Question Posted: Oct 10, 2024 02:01 AM

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Why are advertising equivalency measures of the value of sponsor exposures often discussed as infated?

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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events

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