You were sitting in the school cafeteria yesterday, and a young man from your marketing class, whom you don’t know well, asked if he could sit down. He then started telling you about this very cool new Microsoft product that helps you organize your class notes. Although you recognize the merit in the product, you later find out that he works for Microsoft.

Do you believe his action constitutes an ethical IMC strategy? How will it affect your attitude toward Microsoft and the potential that you will purchase the product?