Zinc Energy Resources Co., a new division of a major battery manufacturing company, recently patented a new

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Zinc Energy Resources Co., a new division of a major battery manufacturing company, recently patented a new battery that uses zinc-air technology. The unit costs for the zinc-air battery are: The battery housing is $8, materials are $6, and direct labor is $6 per unit.

Retooling the existing factory facilities to manufacture the zinc-air batteries amounts to an additional

$1 million in equipment costs. Annual fixed costs include sales, marketing, and advertising expenses of $1 million; general and administrative expenses of

$1 million; and other fixed costs totaling $2 million.

Please answer the following questions.

a. What is the total per-unit variable cost associated with the new battery?

b. What are the total fixed costs for the new battery?

c. If the price for the new battery was set at $35, what would the break-even point be?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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