O bjective 1 E xplain the role of retailers in the distribution channel and describe the major

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➤ O bjective 1 E xplain the role of retailers in the distribution channel and describe the major types of retailers.

Retailing (pp. 375–381) pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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