Under your leadership, your organization has spent considerable effort to adopt a traditional approach to project management. It has reached maturity level three—that is, there are fully documented project management processes and templates, and everyone is following them. PMBOK is the recognized standard. You have earned a good reputation among your management colleagues. You have noticed a number of projects where the client has requested and gotten approval for several changes throughout the project. These have cost significant money and time, the loss of market share, and the subsequent loss of revenues. As Director of the Project Support Office, you have come to realize that APF is the approach that should have been taken on this project. You are convinced that by using APF these types of projects could have been completed earlier, at less cost, and with much better end results. What strategy would you suggest to introduce and institutionalize APF in your company? What obstacles do you foresee?