A turbulent environment may lead to a change in strategy. How should such a change be handled?

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A turbulent environment may lead to a change in strategy. How should such a change be handled?

Judy sees this assignment (see Case 19.2) as an opportunity to test a scoring technique that she recently proposed. The technique requires that for each project a score be assigned for the strategic fit and the risk, and that the specific ECV be calculated.
The following score values are to be used:
• For risk: moderate risk = 4; low risk = 3; very low risk; not risky = 2 • For strategic fit: excellent = 4; fits well = 3; good fit = 2; does not fit well = 1; poor fit = 0.

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