11 An aspiration level for a criterion or attribute is a level at which the decision maker...

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11 An aspiration level for a criterion or attribute is a level at which the decision maker is sat isfied. For example, we all would like our investment portfolio to provide an annual rate of return of 30% or higher, but most of us would happily settle for a return of 5% above the Dow Jones. Develop an interactive multicriteria methodology that is based on aspiration levels of the criteria. Construct a flow chart for the logic and computations. Use your methodology to select one of the alternatives in Exercise 10.

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