Scoring Model. Suppose the information in Problem 3.13 was supplemented by importance weights for each of the four assessment criteria, where 1 = low importance and 4 = high importance:

Assume, too, that evaluations of high receive a score of 3, medium 2, and low 1. Recreate your project scoring model and reassess the four project choices (A, B, C, and D). Now which project alternative is the best? Why?

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Assessment Criteria 1. Payoff potential 2. Lack of risk 3. Safety 4. Competitive advantage Importance Weights 4 3 1 3