21. Bedivere Manufacturing is trying to decide how much to charge for its new product, which has cost $5,000,000 for development and production setup. Annual fixed costs are not expected to increase as a result of the new product, but variable costs are expected to be $14 per unit. The product should sell an average of 10,000 units a year during its 10-year life. Bedivere plans to earn a profit margin of 30% on the product.

What price should be set for the product?