4. Ruggers Productions is considering launching a new television series. If the series is popular enough, Ruggers
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4. Ruggers Productions is considering launching a new television series. If the series is popular enough, Ruggers could license elements of the show for merchandising, which would bring in extra revenue. If the series is not popular, Ruggers could cancel the show at any time.
Identify the possible outcomes and the firm’s available choices.
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