=1. Linear programming can be used to select effective media mixes, allocate fixed or limited budgets across

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=1. Linear programming can be used to select effective media mixes, allocate fixed or limited budgets across media, and maximize audience exposure.

a. True

b. False

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Quantitative Analysis For Management

ISBN: 9789332578692

12th Edition

Authors: Barry Render, Ralph M. Stair, Michael E. Hanna

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