=10-20 The campaign manager for a politician who is running for reelection to a political office is

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=10-20 The campaign manager for a politician who is running for reelection to a political office is planning the campaign. Four ways to advertise have been selected: TV ads, radio ads, billboards, and newspaper ads. The cost of these are $900 for each TV ad,

$500 for each radio ad, $600 for a billboard for one month, and $180 for each newspaper ad. The audience reached by each type of advertising has been estimated to be 40,000 for each TV ad, 32,000 for each radio ad, 34,000 for each billboard, and 17,000 for each newspaper ad. The total monthly advertising budget is $16,000. The following goals have been established and ranked:

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Quantitative Analysis For Management

ISBN: 9789332578692

12th Edition

Authors: Barry Render, Ralph M. Stair, Michael E. Hanna

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