The XYZ Corporation is expanding its market to include Texas. Each salesperson is assigned to potential distributors

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The XYZ Corporation is expanding its market to include Texas. Each salesperson is assigned to potential distributors in one of five different areas. It is anticipated that the salesperson will spend about three to four weeks in the assigned area. A statewide marketing campaign will begin once the product has been delivered to the distributors. The five salespeople who will be assigned to these areas (one person for each area) have rated the areas on the desirability of the assignment, as shown in the table on this page.

The scale is 1 (least desirable) to 5 (most desirable).

Which assignments should be made if the total of the ratings is to be maximized?

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Quantitative Analysis For Management

ISBN: 9781292217659

13th Global Edition

Authors: Barry Render, Ralph M. Stair, Michael Hanna, Trevor Hale

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