1. A business plan usually begins with a(an):

a) Cover sheet and title page.

b) Table of contents.

c) Products and description section.

d) Exit strategy section.

2. Business planning is an ongoing process of:

a) Selling products or services

b) Setting goals and determining strategies to accomplish goals

c) Attempting to secure financing from investors

d) Both "selling products or services" and "setting goals and determining strategies to accomplish goals" are correct

3. A comprehensive business plan can:

a) Hide weaknesses in an e-business idea.

b) Guarantee the success of an e-business idea.

c) Find and exploit hidden strengths in an e-business idea.

d) None of the choices are correct

4. The section of a business plan most investors typically read first is the:

a) Marketplace analysis.

b) Exit strategy.

c) Executive summary.

d) Table of contents.

5. The products section of a business plan should:

a) Describe each product in complete detail.

b) Include a complete product catalog with pictures.

c) Estimate the sales for each product.

d) Estimate the number of customers who might buy each product.

6. any competitive advantages inherent in a business's physical location should be noted in a business plan's:

a) Marketplace analysis.

b) Financial plan.

c) Operational plan.

d) None of the choices are correct