1: Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?

2: What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?

3: Conduct a SWOT analysis and present the strengths, weaknesses, opportunities, and threats as you see them for Google. Analyze the search industry and Google’s competitive position?

4: What recommendations would you make to Google’s top-management team to sustain its competitive advantage in the search industry? How should it best capitalize on its strategic initiatives in mobile phones, cloud computing, emerging markets and other ventures?