1. Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers?

2. For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:

a. How does value vary for a large purchase versus a smaller one?

b. Does adding value always cost money?

3. Select one of the social networking sites for business professionals listed in the Insights and Additions 3.2: Social Networking Sites for Business Professionals box in Chapter 3 of your text. Describe the characteristics of the specific community, how community participants benefit from interactions, and why participants are motivated to join. Discuss why you believe the selected social networking site has been successful in creating a community.