1) In the video, Mark Addicks, the Chief Marketing Officer of General Mills, discussed how the company carefully researches consumers and how it spends its day actively seeking opportunities wherein consumers' needs are not yet satisfied by existing products. This discussion exemplifies __________ new product development.

A.customer-centered

B. brand-intensive

C. value-based

D. evidence-based

E. product-focused

2) General Mills actively researches people who don't buy their products to find out why they are not adopters. This practice is most likely to occur during which phase of the new product development process

A. Idea generation

B. Product development

C. Concept testing (NOT CORRECT)

D. Business analysis

E. Idea screening