1) Jeep has a long history of customer loyalty despite many of faults. You can buy a fully loaded Wrangler for over $42,000. The assignment is "WHY!" Focus on the Wrangler model (it is the one that is closest to its roots in WW II. Hint: think "being different" and Niche" One page max.

2) Visit the website www.bmw.com and explore the site. See if you can identify at least three ways in which the company seeks to differentiate itself from rival automakers. Do you believe that BMW's differentiation strategy has been successful? Why or why not? Again one-page max.

3) This is an open-ended assignment. There are 2 ways to look at this: A) A company wants to expand into other countries and B) your company wants to defend its home market from a foreign competitor. You select an American company who has been successful doing either A or B. Again this assignment should be one-page max.

4) Review Unilever's company line up of brands and Businesses. Is Unilever's strategies best characterized as related, unrelated diversification or is it a little of both?

5) After reviewing the Nestle's article, just below this assignment, please offer an approach that is both strategic in nature and can resolve the conflict between the home country's ethics/CSR and the host country's ethics/CSR?

6) Instructions: search and find comments about Culture, Ethics, and Leadership in Johnson & Johnson's home pages. Does Johnson & Johnson come close to what the authors state in chapter 12? The textbook is Crafting and Executing Strategy, 20th edition by McGraw-Hill Irwin.

7) The assignment is to look at the TPS handout just below this assignment. #1 Look at the bullets #2, #3, & #4 on the 1st page and the paragraph on page 2 that starts with the words ...The TPS utilizes... and the sentence that starts with ...In 2003... #2 Comment on how Toyota trains and utilizes all of its human capital to attain and keep the leadership in the auto industry. #3 The length should be about one page.

8) Requirement: Select one of the following and answer this question: Did Nucor's actions help A) stockholders, B) employees or C) Both. Why? Nucor article is attached below.