1. What business level strategy does IKEA pursue? Explain your choice. Be sure to select a business level strategy from Chapter 5.

2. How does IKEA execute its business level strategy? What does the company do at the functional level to make sure that it delivers high value to its target market at a low cost? Describe two functional strategies.

3. What type of global strategy did IKEA utilize when it entered Europe?

4. Why did IKEA initially stumble in the USA? How did it correct this stumble? What did it learn from this experience?

5. IKEA had a competitor in the UK, Habitat, which made it difficult for them to build market share in the UK IKEA decided in the early 1990s to acquire Habitat. What type of corporate strategy does this acquisition represent?

6. IKEA had established strategic alliances and long term contracts with their furniture manufacturers in Poland. When the Communist government collapsed in Eastern Europe, IKEA had to make a change. What corporate level strategy did IKEA adopt when it purchased Swedwood? What advantages did this change create for IKEA?