1- Who are the current customers/users of amzon.com? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

a. What do the customers buy/use?

b. What changes can the amzon.com expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.

2- Identify strengths and weaknesses of amzon.com as it exists today. What does it do well and not so well at this very moment?

How can amzon.com improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

3- Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

4- Define the business partnerships. Does amzon.com have any current partnerships? What other company/brand may be a good partner for them?

5-Who are the main competitors?

6-Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?