1. Why do you think Dean Karmen and his team didn’t do a better job of anticipating the problems that beset the Segway?

2. Describe what you believe would have been an appropriate product/service feasibility analysis and an appropriate market/industry feasibility analysis for Segway during its development stage?

3. In what ways did the Segway fail to build an ecosystem around its product? What could Segway have done, if anything, to ensure that its product would do a better job of fitting into its users’ environments and lives?

4. Describe a scenario in which Segway could have launched successfully, built its business, and be a large thriving business today.

5. Think of a product you use that fits ideally into your day-to-day life. What makes this product so special? What design elements do you see in the product makes it fit so nicely into your life. Spend a few minutes either looking at or thinking about the product. What can you learn from the product your thinking about that could potentially make you a better entrepreneur?