1. You are walking near a coffee shop and suddenly your cell phone beeps with a message: "Come inside and get a free biscotti with any purchase." This is an example of:
a) m-commerce.
b) permission marketing.
c) customer relationship management.
d) location-based advertising.
2. Ethical issues raised by m-commerce include all of the following except:
a) privacy invasion
b) limited access to data and documents
c) infringing on workers' personal timec)
d) isolation
3. ________ would be the environment of choice for Web 3.0 users.
a) Google
b) iPhone
c) Social networks
d) Wireless
4. Distinct layers of the Web 3.0 topology include each of the following except:
a) API services
b) v-commerce
c) serviced clients
d) application services
5. Alloy.com, bolt.com, and blueskyfrog.com are communities that:
a) cater to young people.
b) offer interactive Webcasts for government or professional associations.
c) provide B2B networks.
d) are exchanges supporting community programs.
6. A(n) ________ is defined as a group of people that have some kind of commercial or business relationship such as the relationships between sellers and buyers, buyers among themselves, buyers and suppliers, and colleagues and other colleagues.
a) entrepreneurial network
b) Web portal
c) affinity portal
d) business network
7. The development of m-commerce is being driven by all of the following technological, business, social, and economic factors except:
a) the improved price/performance of mobile services
b) the growth of a handset culture and mobile workforce
c) the transition to a manufacturing economy
d) the widespread availability of more powerful mobile devices
8. WiMax is an IEEE 802.16 wireless standard for making broadband network access widely available for data and voice over a medium-sized area.
a) True
b) False
9. As in e-commerce, m-commerce B2C applications are concentrated in each of the following areas except:
a) advertising
b) retail shopping
c) financial
d) telecommunications
10. The following are representative characteristics of Web 2.0 except:
a) the ability to tap into the collective intelligence of users
b) making data available in new or never-intended ways
c) frequent software-upgrade cycles
d) the presence of lightweight programming techniques and tools that lets nearly anyone act as a developer