Question
Apple products have usually been priced above their competition and sold for their value, intrigue, and market leadership. Some would say Samsung is catching up
Apple products have usually been priced above their competition and sold for their value, intrigue, and market leadership. Some would say Samsung is catching up on many of these fronts and even passing Apple perhaps. Do you think Apple can charge a price premium for their products much longer?
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Strategic Management Concepts and Cases
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
1st edition
978-1119134763, 1119134765, 978-0470937389, 470937386, 978-1118976586
