Assume that you are a management consultant hired to analyze the company and to give an honest and thorough assessment of the company’s environment and competitive situation.

Your analysis is to be completed. As a management consultant, the company you are studying is not a prepared ‘case’ in any textbook.

You are required to research the company, and the industry yourself, using the tools, theories, and ideas that you have learned in class and in the core and elective classes you have completed.