Assume that you work for the Los Angeles Tribune, a large but struggling newspaper publisher with distribution throughout the Los Angeles region. Various problems have arisen that need to be addressed:

1. the cost of paper is rising,

2. the cost of distribution is rising,

3. Circulation revenue is down,

4. Advertising revenue is down, largely due to free online listings offered by Craigslist and other online advertising services,

5. Customers are largely in the 40+ age range,

6. The current number of employees cannot continue to be supported if revenue continues to shrink.

Requirement:

You have been selected by the CEO to construct a goal-setting framework that focuses on three of the six issues above.