Assume that your company feels necessary to develop a performance appraisal, career development, and reward system for Africa and Europe. One option for the company is to use the US system in those countries. The other option is to develop a system that is unique to these regions. Given the diversity of its products, global presence, cultural differences, etc., the HR manager is wondering which approach to take. The HR manager decides to take one country from Europe and one country from Africa. Additionally, based on your knowledge of international management, the HR manager wants you to:

a. Develop a cultural profile of two countries, one each from Africa and Europe;

b. The performance appraisal, career system, and reward system that would be most compatible with these two cultures.