Assume you a consulting team asked by the Netflix to analyze its external/internal environment and make strategic recommendations.

Write a paper in which you need to address the following:

Executive Summary

Existing mission, objectives, and strategies

A new mission statement (include the following number of the component in parenthesis before addressing that component)

Customers: Who are the firm’s customers?

Products or services: What are the firm’s major products or services?

Markets: Geographically, where does the firm compete?

Technology: Is the firm technologically current?

Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

Self-concept: What is the firm’s distinctive competence or major competitive advantage?

Concern for public image: Is the firm responsive to social, community, and environmental concerns?

Concern for employees: Are employees a valuable asset of the firm?