Assume you have an idea for a new e-commerce small business start-up and want to build a web site for it. You start your job and answer the following question:

You used in part to choose your web site builder the objective to enable your new e-commerce business to produce the best possible customer experience by using the following seven website design factors: (1)Customization, (2)Communication, (3)Context, (4)Content, (5)Community, (6)Connection and (7)Commerce.

Briefly describe how each of these seven design factors will result in your new site having a meaningful presence in the competitive market space environment that your start-up will find itself.