Biasi catani is dedicated to sensual luxury and timeless elegance in every piece of furniture. They are known internationally because of their sophisticated high-style in furniture. With the launch of the biasi catani showroom in new york, they are very proud to bring their product to the rest of the world. Strengths

1. Talented designers and artisans within the company explanation: having talented artists will enable the company to grow as they have the potential to come up with new designs that will attract new high end-clients.

2. Launch of the new york show room. Explanation: it has opened new markets in the us, and this means an expanded market share for the company. Opportunities

1. Rising demand for furniture and lighting products explanation: there is a chance for the company to increase production to cover the unmet and underserved demand, especially in europe and america.

2. Internationally recognized legacy in fine furniture products. Since the company is known in other countries, it can use this opportunity to showcase and increase its sales margin. Weaknesses

1. Lack of streamlined management strategies and sales policies. Explanation: this could lead to fall in its production capacity, and competitors may identify it as a loophole for their advantage. 2. Inadequate skills in understanding the demand in another country. Explanation: the company products lead time may take too long, new yorkers designers want to buy the item really fast. This could lead to reduced demand, hence low sales and profits. Threats

1. Entry of new firms. Explanation: entry of new firms in the furniture industry due to its lucrative profits and gains means market share will fall, and will be forced to engage in more marketing strategies and sales promotion, which are costly

2. Rising prices of goods. Explanation: it could lead to high costs which will be transferred to final consumer, and this could result to low sales.