Coffee consumption is growing in South Africa, and the introduction of Starbucks to South African consumers means that hundreds of new customers can now enjoy Starbucks 100% Arabica coffee, ethically sourced, and hand-crafted into a wide range of unique beverages.

Starbucks opened its doors for the first time in Southern Africa in April 2016. Their first two stores are located in the cosmopolitan Rosebank district and the Mall of Africa, Midrand. These two stores are the start of a journey to bring the Starbucks experience to the rest of South Africa. What service location strategies should Starbucks use to expand their business into Nigeria and Kenya?