Question
Confronted by low sales, the president of Oaks International, Inc. asks a research company to study the activities of the customer relations department of the
Confronted by low sales, the president of Oaks International, Inc. asks a research company to study the activities of the customer relations department of the corporation. What are some of the important reasons that this research project may fail to make an adequate contribution to the solution of management problems?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
